Footbalance is an innovative custom insole company, founded in 2003 in Netherlands and currently available in over 40 countries, the company keeps on growing and taking care of the world's 13 Billion feet.
Challenge
Obtain bigger market share of the insoles market in Israel.
Solution
In order to obtain a bigger market share, we launched new website and new landing pages and started doing B2C campaigns through Google and Facebook to drive audiences towards the brand. Once we saw the response was good, we opened up FootBalance to Affiliate networks and through Affiliate efforts and our own the company now recieves over 100,000 visitors a month to it's website and landing pages which turns to a great amount of leads and the company opened a call-center in Israel to deal with the demand.
Results
Over 100,000 visitors every month. High conversion rates on landing pages through constant tracking and optimizing. The company has grown 4X in the past 18 months, since starting to work with CD Web Marketing, and also has expanded into new fields. FootBalance has become a name that almost everyone in Israel recognizes and over 15,000 insoles are sold per year.